Surf Sistas | Identity Design

Surf Sistas is a surf trip company organising holidays and courses specifically for women. I was approached to design a logo and branding elements. Immediately, I loved the photography the brand was using. So, our tone was set.

From there, the graphic language responded to other elements of the holiday experience offered. The finish would take on a hand made / natural feel while the lettering would have a flowing, motion-like quality to reflect waves and the feeling of surfing.